Pet Loss Resource Center (PLRC)


The Pet Loss Resource Center is here to help both pet parents and the care givers in the pet industry.  We have recognized over the years how pets have become such an integral part of the humane family.  In fact, there are more "Pet Parents" than ever before.  As the same with the humane side, loss is a very difficult part to understand and accept. We are able to support people when a human dies, but caring and helping a pet parent when they lose a close family member (pet), not many know where to go or how to help those in need.  This is why we created the first non-profit pet loss support center in Wisconsin.  

Our goal is to continue to provide the much needed services to the public but also reach out to pet related business as well.

The PLRC has the following services available:

  1. Free pet loss support groups
  2. Pet loss information about:  grief, children, emotions and more
  3. Library of recommended books about grief and loss.
  4. Educating pet businesses staff to help support their customers with the grief from a loss. (New)
  5. Support veterinary staff to help prevent compassion fatigue. (New)

We need your help!

Companion pets are vital members of the family, this resource center can only do so much without more help. Please donate if you are able to so we can continue to help those in need of additional resources. 

The Pet Loss Resource Center can use your help! 

New website is coming...Pet Loss Resource Center or email us at:

If able, please send donation to:

  • Pet Loss Resource Center
    4319 Twin Valley Road, Ste 15
    Middleton, WI  53562

"National Pet Memorial day" 

Come celebrate your pets life with us as we remember and honor our own. 

Date: September 10, 2017
Time: 12:00pm to 2:00pm

Location: Olin Park Shelter,  1156 Olin-Turville Court, Madison WI  (Just off John Nolen Drive)

Next Pet Loss Meeting

Date:Thursday, July 20, 2017
Time:6:30pm - 8:00pm
Location:Memorial Pet Services
4319 Twin Valley Road, Suite #15
Middleton, WI 53562
Facilitator:    Shaun O'Keefe (Click here to meet Shaun)

Future Dates:
Thursday, August 24,
Thursday, September 21,
Thursday, October 19,
Thursday, November 16,
Thursday, December 14

I just want to thank you for the kind attention you gave us in the cremation of our dear cat, Sniff, from Lakeview Veterinary Clinic in April. The special note and container of ashes were very much appreciated by my son and me.

Cynthia & James J Bush

- Cynthia & James J Bush

To All Staff of Memorial Pet Services – Thinking of you and giving thanks for the wonderful person’s you are.  Thank you for taking wonderful care of Spunky. You did a wonderful job

- Linda Geister