Supporting pet families and our community

Pet Loss Resource Center (PLRC)


The Pet Loss Resource Center (PLRC) is here to help both pet parents and the care givers in the pet industry.  We have recognized over the years how pets have become such an integral part of the humane family.  In fact, there are more "Pet Parents" than ever before.  As the same with the humane side, loss is a very difficult part to understand and sometimes accept. Society is able to support people when a human dies, but caring and helping a pet parent when they lose a close family member (pet), not many know where to go or how to help those in need.  This is why we created one of the first non-profit pet loss support center in Wisconsin.  

Our goal is to provide the much needed services to the public but also reach out to pet related business as well.

The PLRC will have the following services available:

  1. Free pet loss support groups
  2. Free anticipatory grief support groups (currently developing)
  3. Pet loss brochures about:  grief, children and more
  4. Pet loss articles
  5. On-site Library with many of our recommended books
  6. Caregiver support & education (currently developing)
  7. Compassion fatigue (currently developing)

For more information, please email us at "" or call our center at 608.836.7297

You can help by supporting the Pet Loss Resource Center (PLRC)

The PLRC is a 501(c)(3) non-profit charitable organization that supports the pet community in south central Wisconsin. Companion pets are vital members of the family and this resource center can only do so much without more help. If you are able to help, financial donations is what we currently need to continue to help our community and maybe even yourself.

Next Pet Loss Meeting

Date:Thursday, December 14, 2017
Time:6:30pm - 8:00pm
Location:The Sequoya Library
4340 Tokay Blvd
Madison, WI 53711
Facilitator:    Shaun O'Keefe (Click here to meet Shaun)

Future Dates:
Thursday, January 18, 2018
 - The Pinney Library 204 Cottage Grove Rd. Madison, WI 53716 608-224-7100
Thursday, February 15, 2018
 - The Alicia Ashman Library 733 N. High Point Rd. Madison,WI 53717 608-824-1780
Thursday, March 2018
Thursday, April 2018

Do you like to shop on Amazon?

Amazon will donate 0.5% of the price of your eligible AmazonSmile purchases to the "Pet Loss Resource Center" whenever you shop while using AmazonSmile. The PLRC is a 501(c)(3) non-profit charitable organization that supports the pet community in south central Wisconsin. To learn more about the PLRC click a link below:    or  Pet Loss Resource Center (PLRC)

I just want to thank you for the kind attention you gave us in the cremation of our dear cat, Sniff, from Lakeview Veterinary Clinic in April. The special note and container of ashes were very much appreciated by my son and me.

Cynthia & James J Bush

- Cynthia & James J Bush

Just a short note to thank you for your compassionate care and outstanding customer service - from the kind lady who helped me make arrangements on the phone for my beloved standard poodle, Buddy, to the beautiful paw print ornament that you took time to make. As a veterinarian for the past 14 years, but not in private practice anymore, words cannot describe how impressed I as with your service!!! Please keep up the good work – you each really do make a difference.

- Dr. Pam Kindschi